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Marketing and the Value Proposition of Zoetis

Introduction I work frequently with animal health experts, and so I thought I would write an article on a company that has a big impact...

Initial Public Offerings

An Initial Public Offering (IPO) is an exciting time when a privately-held company makes its shares publicly available for the first...

Leadership, Power and Corruption.

When the 19th century Regius Professor of Modern History at Cambridge University, Lord John Dalberg-Acton, wrote to Bishop Mandell...

What is a Biotech Startup?

During the final year of my Ph.D I worked part-time in venture capitalism, which is an industry focused on funding start-ups. Some firms...

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